Bruce Lee is immortalized in bronze on the Avenue of Stars (星光大道) in TsimShaTsui. He is one of the most famous Chinese persons all over the world. Even though he died suddenly in 1973, at the age of only 43, he has done enough to ensure that his name will remain in people’s minds for a long time.
But what does it mean to be remembered? What good is it that people come to stare at your statue? That people admire you? That people say good things about you? That people remember you warmly? -- If you are no longer around to enjoy it? That you don’t even exist?
So we implicitly assume that we will be around in some form, be conscious in some way, -- when we seek to build a kingdom that lasts a thousand generations, or to make a name to be remembered, or even just to provide for our families when we pass away.
We do believe in life after death after all.